We build and optimize CDL A driver recruitment campaigns around your jobs, geos, and goals — from basic lead generation campaigns to complex, custom marketing programs.
Our expert media team is laser-focused on improving quality and reducing CPH.
01
Fresh leads from client-specific media campaigns
We believe that new leads – and fresh intent – should be the foundation of your media strategy.
02
Branded, exclusive leads; never shared
We put your brand front and center, so drivers are choosing your company and your company only.
03
Focus on first-party (high-intent) media channels
Media channels like Google, Facebook, and Indeed are the most important sources for quality and scale.
04
Customized, diversified, optimized media plans
We constantly update and optimize media plans based on short and long-term ROI metrics.
The quality of leads and precision of consistency is unmatched.
– MJ Shepherd, Director, Private Fleet Human Resources
Dollar General
media strategy
Your advertising finds drivers everywhere they look for a job.
We target in-market, qualified drivers on the platforms they use most, with ad copy and content optimized to drive results.
Google Search
Indeed
Job Boards
TikTok
Programmatic Job Boards
Retargeting
From better leads to better media plans to better ROI (or all of the above) — we’ve got your back. The bottom line: filling trucks, fast.
What we do
Generate high-quality, branded-exclusive leads by leveraging deep media buying expertise across primary media channels like Google, Facebook, Indeed, and ZipRecruiter.
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What we do
Build, manage and optimize a total-budget media plan: buying of direct media channels and management of 3rd-party vendors/job boards.
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What we do
Produce and present detailed, objective performance reporting to demonstrate results and measure CPH across all media and vendor sources.
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Our launch process isn’t lightning-fast, because we always take the time to understand your business and your goals.
Hello, nice to meet you!
We’re here to serve you. You’ll always have a dedicated Account Rep, and can always talk to team members who understand your media strategy.
Align on budget and goals
We want to know your hiring goals and can help you determine how much you need to spend. The goal: spend as little as possible to hit your numbers.
Understand your jobs
We’ll want to know the jobs you’re hiring for and where you need to hire from, including historical pain points or successes.
Build your recruitment advertising campaigns
We’ll recommend media mix, build custom branded pages, and create lead forms that post to your ATS.
Test and check
We’ll seek appropriate approvals and make sure everything’s working as intended before pressing play.
Through the onboarding process and in perpetuity, we’ll communicate about progress and performance and possibilities.
“TMG has wanted to know the ins and outs of the ‘why,’ and that has made a huge difference in our campaigns.”
— Matt Zarras, Vice President of Recruiting
Dart Network
“It’s clear that they take the time to understand your business and adapt to its evolving needs. They keep the recruiting process seamless, efficient, and highly effective.”
— Stacy Peterson, Director of Recruiting & Capacity Development
Halvor Lines
“Pretty quickly, TMG was able to provide us a high number of leads, but not just to waste our time and disqualify. They’re sending leads we’re able to work and, ultimately, hire. They very quickly became a leading source of hires for us.”
— Jeron Rennie, Driver Recruiting Manager
Anderson Trucking Services
“The results have been a game-changer for us. TMG knows how to generate leads, direct leads, and how to convert them to full apps. I would highly recommend using TMG. If you are looking for results, go with TMG.”
— Gina Bartley, Director of Recruiting
P&S Transportation
You may be spending too much or too little. Or in the wrong places. We’ll give you honest feedback.
MediaWorks Go
MediaWorks Pro
MediaWorks Grow
Campaign execution
Exclusive branded leads
Access to proprietary job board leads
Custom job type landing pages
Budget & vendor management
Budget allocation consultation
Reporting & Analysis
Standard reporting on TMG leads
Cost-per-hire analysis
Comprehensive cross-source reporting
Recruiting-performance recommendations
Ongoing strategic planning
Don’t see a bundle that fits your needs perfectly? Talk to us about crafting a solution that fits you.